MAGMA SLIT

Henry Art Gallery, UW
2022
Branding & Creative Direction

Donna Huanca: MAGMA SLIT, was a year-long exhibition campaign that included several poster runs, both mini– and long–format publications, print and digital ads, experiential activations in the gallery space, and more. Keeping the themes of the work in mind—fluidity, skin, bodies, migration, and transformation—I looked for typefaces that fit within those guidelines, while also remaining feminine, confident, and steadfast. The color palette is drawn from the works themselves, and I used the expressiveness of the mark-making as a visual guide to the layout and creative direction. I aimed to create a look and feel that would stand strong, but not compete with the artwork in the space.

Creative Direction & Lead Designer: Stephanie A. Fink
Exhibition Curator: Shamim M. Momin
Supporting Designer: Mariah Irwin
Photography: Jonathan Vanderweit